Pierpont’s brand is more than a logo. It’s the voice, look, and feel that connect our community and tell our story. These guidelines ensure that every message we share — whether in print, on social media, through video, or in photography — is consistent, professional, and accurate to our identity.
By following a unified design strategy, we strengthen Pierpont’s visibility, credibility, and impact. Consistent use of brand elements helps build recognition and trust, supporting our goals in enrollment, retention, engagement, and fundraising.
This guide, along with the templates below, provides you with the tools you need to represent Pierpont with clarity and confidence visually. Whether you’re a faculty member, staff, student, or partner, using these standards helps preserve and grow the value of the Pierpont brand.
Who Should Follow Pierpont’s Brand Guidelines?
Anyone representing Pierpont Community & Technical College — whether internally or externally — should follow these brand guidelines to ensure consistency and professionalism across all communications.
This includes:
- Faculty, staff, and students creating materials that represent the College.
- External vendors, agencies, and partners producing print, digital, video, or promotional content on behalf of Pierpont.
The guidelines apply to all forms of communication, including:
- Print materials (brochures, postcards, folders, etc.)
- Digital content (social media, websites, emails)
- Multimedia (videos, commercials, photography)
All uses of the Pierpont brand must be approved by the Office of Marketing and Communications. Consistent application of these standards helps protect and strengthen the College’s brand identity.
Visual Guidelines
All Pierpont-branded logos and visual assets are the property of Pierpont Community & Technical College and must be used in accordance with the standards outlined in these brand guidelines.
To maintain consistency and protect the integrity of the brand:
- Pierpont logos may only be used in official College publications, communications, and collateral materials.
- Logos that the Office of Marketing and Communications has not approved may not be used in any materials representing Pierpont.
- Outside organizations — including vendors, professional associations, and student groups — must obtain permission from the Office of Marketing and Communications before using any Pierpont logo or brand element.
- Unofficial websites, social media channels, and publications, such as faculty and student web pages, student organization fliers, stationery, and professional organization sites, may not use Pierpont-branded logos without express written permission from both the Office of Marketing and Communications and the Office of the President.
- Use only high-quality, brand-approved images from our official gallery.
The brand guidelines apply to all media:
- These guidelines apply to all formats, including print materials (brochures, flyers, stationery), digital communications (websites, social media), and multimedia (videos, photography, commercials).
Proper use of Pierpont’s visual identity ensures our brand remains recognizable, professional, and aligned with our mission.
What Is Pierpont’s Brand Personality?
Just like people, institutions have personalities. Pierpont’s brand personality reflects who we are and how we want our community to feel when they engage with us. These traits guide our tone, messaging, and design across all platforms.
Pierpont is:
Passionate – Energetic, enthusiastic, and mission-driven
Authentic – Honest, transparent, and down-to-earth
Collaborative – Inclusive, team-oriented, and respectful
Optimistic – Hopeful, encouraging, and forward-looking
Caring – Compassionate, warm, and student-centered
Curious – Inquisitive, open-minded, and intellectually engaged
These characteristics should be woven into every communication—whether you’re writing a press release, designing a flyer, or posting on social media. You can emphasize different traits depending on your audience:
- Prospective students may connect most with our optimism and passion.
- Parents and guardians may appreciate our authenticity and caring nature.
- Employers and partners may value our collaboration and curiosity.
Brand Messaging in Action
Pierpont Community & Technical College is a welcoming, student-centered college where students build real skills for the careers they’ve dreamed of. With a focus on hands-on learning, personal support, and community connection, Pierpont helps students move forward with confidence and purpose.
Start here, go far.